On the display side of our business, our products address the unmet need facing growing mobility markets. Namely, consumers want a far better viewing experience than they currently get from traditional small displays on their mobile devices. Microvision offers OEMs in the telecommunications, consumer electronics, automotive, and avionics markets customized design and development of our proprietary display engine, called PicoP™. PicoP enables an ultra-miniature video projector capable of producing color rich, high resolution, large images, but small and low-power enough to be embedded directly into mobile devices, such as cell phones.
Other potential display applications based on the PicoP are numerous and include tiny projectors embedded into or used as accessory displays for mobile devices such as personal media players, gaming devices, laptops, and DVD players. We are also working to leverage the PicoP into vehicle displays, including automotive and aerospace head-up displays, as well as wearable full-color displays designed as fashionable eyewear.
On the image capture side of our business, we offer customers a simple and affordable laser bar code scanner product, called ROV. The ROV scanner was designed by Microvision engineers utilizing our proprietary MEMS scanning mirror as the core scan engine. This same MEMS scanning mirror is a key component within the PicoP display engine. We sell the ROV scanner through a global distribution network of resellers, system integrators and developers, as well as directly to consumers via our ecommerce web site.
Also available for the ROV Scanner is connectivity software for all major mobile computing platforms including Windows®, Windows Mobile®, BlackBerry®, Symbian® and Palm®, to enable complete mobile data capture solutions. We concentrate on clearly defining and understanding the needs of our customers and delivering our expertise cost-effectively. In today's competitive market, we understand the importance of providing highly integrated advanced solutions.