SBMI Promotes National Campaign for Zerona Body-Contouring Laser

Santa Barbara Medical Innovations (SBMI) announced that Erchonia’s patented Zerona body-contouring laser treatment has been provided to over 13,500 patients to date. In North America, nearly 600 Zerona non-invasive low level lasers are deployed by the physicians for  body-contouring treatment.

Physician records showed that a two-week Zerona treatment caused the patients to lose an average of 4.1'' from their hips, thighs and waists. This new average exceeds the 3.64'' average reported by randomized, double-blind, multi-site clinical trials.

SBMI has launched a national integrated marketing campaign with TV personality Leeza Gibbons to carry the momentum forward. The objective of the campaign is to increase the awareness of the Zerona brand among users and medical professionals. The marketing campaign includes television, public relations, print and social networking sites, including Facebook and Twitter.