Feb 25 2010
North Carolina based LuxuryTec, provider of The Mirror Image Digital Network, the only digital advertising network that is guaranteed to engage consumers and Atlanta based N4D a provider of the first physiologically correct stereoscopic 3D technology today announced a strategic exclusive partnership to provide auto stereoscopic (no glasses needed) 3D digital mirror signage across the USA in facilities including airports, major sporting venues and others.
Rapidly growing in usage, 3D technology's next natural evolution from the big screen is to digital signage applications. 3D has already proven its ability to attract huge attention and advertisers across multiple industries are beginning to utilize 3D to stimulate brand growth.
LuxuryTec's Founder and President, Brian Reid stated, "Our strategic partnership brings a new dimension to advertising. Studies show that 3-D advertising leaves a lasting, memorable impression. Our captivating Mirror Image technology coupled with auto-stereoscopic 3-D will enable advertisers to literally reach out and engage every consumer...guaranteed."
Digital Out of Home Advertising puts the message in the path of consumers as the majority of consumers are spending more time away from home and less time in front of traditional advertising mediums such as broadcast and print.
LuxuryTec's SVP and Director of Business Development, Ken Kovasala, noted, "LuxuryTec's Mirror Image Digital Network is in fact the first advertising network that offers concrete metrics to world class brands. Partnering with N4D and implementing their innovative auto-stereoscopic 3-D technology into our network is a natural fit and provides LuxuryTec the ability to offer brands a wide array of engaging content options."
N4D's patented technology scientifically displays 3D in a way that invokes an emotional attachment with the message increasing comprehension and retention of the information thus creating incremental value for brand advertisers.
CEO of N4D, Clif Parker explained, "N4D's 20 years of perception research provides LuxuryTec with a definite edge in the industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world's most comfortable 3D experience. We see this type of advertising approach becoming very popular with companies looking to reach consumers that have become desensitized to traditional media."