Clarity to Install Advanced Full-Motion LED Signage Board on Gardiner Expressway

Toronto-based outdoor signage media company Clarity OutDoor Media has signed a contract for 15 years with the Board of Governors Exhibition Place to put up a full motion LED signage board in the main Gardiner Expressway and Strachan Avenue in Toronto.

Since 2003, Clarity Outdoor Media has gone through a transformation with the introduction of new LED and Trivision signs. The new signage board will have advertisements on both sides and occupy a total space of 5,000 sq ft.

According to Daniel Patlazhan, marketing manager for Clarity Outdoor, this new signage is huge and is the most striking signage lining in the Gardiner expressway that delivers full- motion video ads. The new signage can offer both video as well as static digital advertisements offering greater flexibility to their clients to reuse their current television advertisements as well.

This new LED signage in the Gardiner location has the potential to attract around 160,000 people travelling west from the downtown area. Clarity Outdoor Media is a digital outdoor media company that is privately owned and has its signage presence in upscale locations in Toronto and Vancouver. They specialize in LED digital signage and other static hoarding signs in busy areas and prime locations in these cities.