ScanLife Mobile Barcode Technology Now Available to Verizon Customers

Verizon Wireless said today its customers can get one-click access to product information, including application downloads, consumer reviews and more, using ScanLife, a free downloadable app found on more than 30 devices.

The new technology from Scanbuy, Inc. makes it easier than ever for customers to access information by using their camera phones to take pictures or scan barcodes on certain products.  The app reads two-dimensional barcodes commonly found in magazines, outdoor advertising and UPC codes found on product packaging.

Verizon Wireless customers can use ScanLife to:

• View product details and user reviews while shopping in a store
• Request coupon offers from magazines and other traditional forms of marketing
• Launch audio tours on their phones from kiosks in cities such as San Francisco and other major cities
• Connect business cards to contact information or social networking profiles

"ScanLife gives our customers a quick link right from their wireless phones to valuable content, including new apps and offers," said Richard Williams, executive director, digital media for Verizon Wireless.  "It's another great way customers can use their mobile phones to get the apps they want as well as an effective way to integrate the mobile phone with traditional media."

"Today we're taking a big step in taking mobile barcode technology to the mainstream public, and we expect it to help drive the entire industry forward," said Jonathan Bulkeley, chief executive officer of Scanbuy.  "There is no doubt that there is an enormous value in this technology for both consumers and businesses – the potential is unlimited."

ScanLife will read all major two-dimensional code formats, including Datamatrix, EZcode and QR codes.  Additionally, many Verizon Wireless devices with an auto-focus camera will also be able to read common one-dimensional barcodes (UPC, ISBN, EAN), which are found on most product packaging.  These barcodes will give consumers one-click access to specific product information, including price comparisons, product specifications and consumer reviews, making the consumer shopping experience completely interactive with valuable information available when it is needed most.