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2010 3DTV Forecast Report: Sales Outlook by Region and Technology

Reviewed

Mar 27 2010

Research and Markets (http://www.researchandmarkets.com/research/be294d/2010_3dtv_forecast) has announced the addition of the "2010 3DTV Forecast Report: A Comprehensive Worldwide Forecast of 3D Television Unit Sales by Region and Technology" report to their offering.

The Need: CES 2010 was a watershed for developments related to 3DTV. Many TV brands announced their product lines, which included nearly 20 models for 2010. Major content creators like Discovery, DirecTV and ESPN announced plans to roll out 3D channels and services in 2010 and 2011. Cable operators are aggressively evaluating the roll out of services in 2010 too, while 3D movies in the theaters are a huge hit (look at the results of Avatar). All of the key ingredients for a 3DTV infrastructure and consumer service are in place, or about to be in place. 2010 will see significant excitement around 3D and the use of this content on TVs in the home. Therefore, a report that fully evaluates this space to provide a comprehensive and authoritative 3DTV forecast is needed by many players in the full 3DTV ecosystem.

Report Objective: The objective of this report is to provide an authoritative 3DTV forecast for anyone with an interest in this exploding market opportunity. Other 3DTV forecasts already exist, but we wanted to produce the most thorough, well-researched and well-reasoned forecast to date. By providing details of our research, assumptions and forecast methodology, we allow readers to judge for themselves the strength and validity of the forecast.

We also wanted to provide a forecast that is both regional (we have 7 regions for the world) and provides a breakdown by the various 3D technologies that can be or will be used for 3DTVs (we look at 7 different technologies). The forecast provides a technology breakdown for each of the seven regions.

The ultimate objective of this forecast is to provide decision makers with a trustworthy forecast that can help them make business, investment and product planning decisions.

Highlights:

Total Available Market Internal calculations based on TVs sales and replacement rates, plus household calculations by country reveal a Total Available Market (TAM) for TVs that is within less than 1% of other market research firm's forecasts

Penetration Models Nearly two dozen products examined for best models to use for 3DTV adoption Penetration models used to determine upside (optimistic) and base (conservative) forecast ranges based on historical data

Market Development Analysis lists assumptions by year for the following parameters: Packaged Media Titles 3D Theatrical releases Pay Per View events Video on Demand channels Cable / Satellite channels Internet 3D Delivery Terrestrial Broadcast 3D channels Real time & Off-line 2D-to-3D conversion Brand Support 3D Glasses Overall TV trends and strategies

Technology Specific Price-Performance-Competitive Analysis Done for RPTV, LCD (x-pol, active retarder, page flipping, autostereoscopic), PDP and OLED Includes assumptions by year for pricing strategy, performance and functionality, brand support, market position, upside and downside potential

Consumer Expectations Analysis Based on defining key parameters for consumer buying decision and satisfaction with 3DTV Each parameter is rated by importance and ability to meet the expectations of the consumer. Scatter plot of results indicates areas of concern and opportunity as well as general level of market adoption. Charts created for technology-independent factors in 3DTV adoption and for each 3DTV technology. Charts are created for 2009, 2011, 2013 and 2015 to see progression in market and acceptance conditions

Regional and Distribution Factors Limited models in market for a limited time Limited geographic distribution Slower market development factors (like India and underdeveloped rest of world)

Final Forecasts Top level Top level by technology Top level by regions Regions by technology

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