Mar 11 2010
PureSpectrum (OTBB: PSRU) will be featured in the April edition of LIGHTING – Art and Science for International Designers Magazine, a leading lighting publication which will be distributed to the attendees of Light+Building 2010 in Frankfurt, Germany from April 11-16 and the Guangzhou International Lighting Exhibition from June 9-12 in Guangzhou, China.
An interview with PureSpectrum president and CEO Lee Vanatta regarding the company’s ongoing product launches for residential and commercial and industrial lighting will appear as a special section within LIGHTING. The piece will focus on the multitude of benefits available through the implementation of affordable, high performance dimmable energy efficient lighting.
LIGHTING Magazine reaches a select audience of more than 5,500 lighting professionals throughout the international lighting marketplace every two months. The publication’s audience includes architects, lighting consultants, electrical contractors, consulting engineers, electricians, interior designers, lighting wholesalers, builders, building owners and managers as well as members of the Illuminating Engineering Society.
The April edition is also referred to as the “Who’s Who of Lighting” edition each year and will be distributed to all the attendees of Light+Building 2010 and the Guangzhou International Lighting Exhibition, the two leading lighting trade shows for the European and Asian lighting markets.
Light+Building is renowned as the leading international forum for the lighting industry. Every two years, the Light+Building show attracts more than 2,000 global market leaders from the fields of lighting, electrical engineering to showcase a wide range of products and services. Since the initial Light+Building show in 2000, the event has earned a reputation for introducing innovation where new technologies and products are launched into the marketplace. Because of the variety of products and services, more than 160,000 visitors are expected to attend the show to identify lighting solutions for ongoing and future projects.
Guangzhou International Lighting Exhibition is Asia’s largest and most comprehensive lighting event. Celebrating its 15th anniversary this year, the show has firmly established itself as the preferred sourcing destination for thousands of architects, building planners, lighting retailers and wholesalers from Asia and around the world. The show is positioned as the most efficient channel to gain an overview of the Asian and global lighting industries. In 2009, the show attracted more than 52,000 buyers from 111 countries and more than 1,500 exhibitors.
“This appearance in LIGHTING represents a dual purpose strategy and an efficient use of marketing resources for PureSpectrum,” said Ken R. Lane, managing director for PureSpectrum’s international marketing partner, Global Initiatives. “Appearing in the magazine will complement all of the ongoing marketing activities in the United States and abroad, and by having the publication distributed to not only the magazine’s subscribers but also the exhibitors and attendees of two major international lighting shows will certainly give PureSpectrum’s brand and products a presence in multiple international markets. Our intention is to strengthen brand recognition and association with high performance dimming and generate a substantial number of international sales opportunities.”