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New LX900 Color Label Printer from Primera Technology

Primera Technology, Inc., a leading manufacturer of specialty printers, today announced its new LX900 Color Label Printer is now shipping.

LX900 is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second – almost 17 times faster than Primera’s best-selling LX810 Color Label Printer (for comparable print quality).

LX900 Color Label Printer

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. Print resolution is up to 4800 dpi, producing brilliant photos and graphics and razor-sharp text.

“LX900 establishes a new industry standard for print speed, print quality and low operating costs,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Our customers told us that faster printing and separate ink tanks were the most important enhancements we could offer. We’re pleased to offer these features and more with this exciting new product.”

Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX900 is also ideal for private labeling, test marketing, pre-press proofing, industrial product and hazardous goods marking and retail labeling.

Printer drivers are included for Windows® XP/Vista/7 and Mac® OS X 10.5 (or higher) along with easy to use label design software for Windows. Most other popular graphic design programs for Windows and Mac can also be used to design and print labels.

Pricing and Availability

LX900 is priced at $2995 (MSRP) in the USA and Canada. It is available now from Primera’s resellers and distributors worldwide.

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