Feb 10 2010
Orlando Magic fans are enjoying a new digital addition at games this season. Daktronics (Nasdaq-DAKT), in partnership with Van Wagner Dorna U.S.A. and the Magic, provided five sections of its popular LED scorer’s tables.
The five digital scorer’s tables are configured into a single courtside display measuring approximately 48 feet wide, showing crowd prompts, event information and sponsor messages, with the ability to display real time statistics and out of town game scores.
The proven design of the full-color LED tables was modified to meet the National Basketball League’s requirements for player safety. Gas-loaded springs incorporated into the updated design allow the entire face of the display to “give” should a player or referee run or bump into the display.
“We feel that LED technology does indeed provide a better in-venue experience for fans with its incredible wide-angle visibility, while also showing very well for the television audience,” said Steve Griggs, Executive Vice President of Sales and Marketing for the Magic. “And our corporate partners love the flexibility to change messages quickly and easily, as well as the potential for even greater engagement with fans. We are looking forward to having this kind of display integrated with the rest of the Daktronics LED system in the new building next season.”
“The addition of this courtside LED system is an important milestone in the evolution of our relationship with Daktronics and the Magic,” said John Haegele, CEO of Van Wagner Dorna U.S.A. “Over the years, Daktronics signage has continued to exceed our expectations with respect to performance and enhanced advertising opportunities for our clients.”