Jan 27 2010
Klever Marketing (OTC Bulletin Board: KLMK) is pleased to announce a successful launch of the Giving Cart™ System in Park City, Utah.
The patented Giving Cart™ system had a high customer acceptance rate of over 70% with 80% of the customers stating they would use the Giving Cart™ on their next visit.
As the unit passes in the vicinity of a promoted/advertised product the customer hears an audible tone that delivers an eight-second promotion to the unit's LCD screen. The unit also enables users to access an electronic store directory and scanner for price checks.
The Giving Cart™ provides its Retailer Chime-Time™ Awards Program with an hourly winner announced on the display for instant coupons worth from $5 to $25.
In the upcoming Phase Two installation the customer saves TIME and MONEY by not waiting in line to rescan products at checkout, receiving special loyalty discounts , ordering Deli and Pharmacy directly from the Giving Cart™, rapidly locating items with the store directory, and by tracking total expenditures as they scan items.
In this downtime economy this innovative technology has confirmed sales movement increases of over 10%.
Per Robert Campbell, COO, "75% of all purchase decisions are made at the all important point-of-selection®..."
Retailers save costs, increase sales, and improve ROI since customers purchase more goods with the Giving Cart™ System. Retailers also get to advertise higher margin store brands at no cost. Advertisers and Consumer Packaged Goods Manufacturers are able to sell more products by having direct access to customers at the all important Point-of- Selection®.
Paul G. Begum, Chairman/CEO confirmed that Klever Marketing raised interim capital while awaiting major funding from their Investment Banking Firm. The company has signed an agreement with the San Diego firm 'Equiti-Trend' for Investor Relations and has also executed an agreement with the National Public Relations Firm 'CCG' based in Westwood, California.
The company is currently in discussions with a National Super Market Chain regarding installation of The Giving Cart™ System and has arranged for the leasing of equipment with a firm located in Newport Beach, California.