Dec 31 2009
The blockbuster movie “Avatar,” which earned more than $200 million internationally after its first weekend of theatrical release, is fueling a rapidly growing demand for the same 3D experience in consumer electronics devices. Quartics, Inc. and DDD Group plc (LSE: DDD) are leading this effort and collaborating to bring the most compelling and cost effective 3D technology yet to HD TVs and Netbooks by optimizing the Quartics’ Qvu™ Video Processor with DDD’s TriDef® 3D software technology.
The combined Qvu and TriDef solution will automatically convert traditional 2D content into a rich, immersive 3D environment that is ideal for cost sensitive consumer devices. Those interested in experiencing this 3D solution at Quartics’ private meeting suite at the Wynn Hotel during CES should contact Dan Davis at Quartics at (949) 468-2222 or [email protected].
The combined solution is compatible with virtually any 3D display technology including passive polarized and active shutter glasses. It supports the decoding of a wide variety of original 3D content formats including those used in Blu-ray and broadcast 3D applications. Devices equipped with the Qvu 3D features can automatically convert any existing 2D HD content to 3D from Blu-Ray, social media sites, games consoles and more.
“Embedding DDD’s market-leading TriDef solution with in the Quartics Qvu Video Processor is the next step in delivering high quality, cost effective 3D content solutions for OEM customers now seeking to introduce next generation 3D products,” said Chris Yewdall, chief executive of DDD. “The performance, functionality and low power consumption of Qvu brings a vastly improved 2D and 3D experience to a wide variety of consumer platforms, including PCs and televisions.”
“Our combined solution offers the first real opportunity for OEMs and ODMs to bring 3D to HD TVs and Netbooks at consumer price points,” said Sherjil Ahmed, president and founder of Quartics. “And, by taking advantage of Qvu’s programmable nature, customers can extend the benefits of a single, common platform without having to change the underlying hardware. Our efforts with DDD are the first step in the strategic direction of bringing the 3D experience to consumer applications.”