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Imation Launches Pocket Size Camcorders Under the Memorex Brand

Pocket-sized camcorders offer easy uploading and web sharing

Zoom in on life’s moments before they zoom out. Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announces the release of the Memorex MyVideo™ and MyVideo HD camcorders—stylish pocket camcorders designed to capture life’s impromptu moments.

The Memorex MCC225 MyVideo(TM) HD camcorder (front view)

“MyVideo camcorders offer families an easy way to record, view and share, not only special occasions, but also the little moments that happen in everyday life,” says Jessica Walton, Memorex global brand manager. “Whether you want to record your child’s holiday recital or capture an impromptu dance party at home, MyVideo camcorders are simple to use and fit perfectly into a pocket or purse.”

With integrated USB ports, MyVideo camcorders feature one-touch recording, editing software, and easy uploading and sharing to websites like Facebook and YouTube. The camcorders also offer instant playback to TV—no PC uploading required—and the ability to capture photos and video. For the best viewing experience, the MyVideo HD model also includes a full-size HDMI port and cable.

Pricing and Availability

Available in black or pearlized white (colors vary by model), select models of the Memorex MyVideo camcorders are now available in select Toys “R” Us and OfficeMax stores for the suggested retail price of $99.99 to $129.99.

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