Apr 27 2009
Toshiba Corporation (TOKYO:6502) today announced that the company will bring its new series of energy efficient LED lighting products to LIGHTFAIR® International 2009, one of the world’s largest lighting exhibitions.
The exhibition will run in Jacob K. Javits Convention Center, New York, from May 5 to 7th. Toshiba will exhibit at booth No.2481.
Toshiba’s LED lighting product lineup will include E-CORETM 2000, which has a luminous flux of 2000 lumens, LED light bulbs, a series of pear-shaped light bulbs with LED as light sources, and LED units, which feature high brightness and energy efficiency in compact designs. Toshiba expects cumulative shipments of its E-CORETM series LED down lights in Japan to reach 100,000 units this month, indicating their growing popularity and long-term market potential.
In 2009, Toshiba is taking a major initiative to launch its new lighting business in the USA. As a first step, Toshiba will set up a marketing base in Houston, Texas, by this summer, and bring to market a wide range of highly energy efficient LED lighting products.
The US lighting market is forecast to grow to equal the scale to the combined markets of the Western European countries by 2020. Toshiba expects to meet the requirements of customers in this immense market, particularly in responding to a growing awareness of the need for energy-saving lighting, with a full range of innovative products.
As fiscal year 2009 progresses, alongside the business start-up in the US, Toshiba plans to expand the scope of its LED lighting business and activities in Europe to include the UK and Germany, building on a French operation established earlier this month. It will also take the business into India, Russia, Brazil, the Middle East and China, and so to build a robust global presence in the promising area of new lighting products.