Dec 15 2008
The much-awaited anti-aging breakthrough is finally here in Manila! Olay, the exceptional skin care line that “helps you love the skin you’re in,?introduces a new level in anti-aging technology as it moves “from skin care to cell care.?Olay Regenerist is the new premium line that uses breakthrough technology at the cellular level to give women a laserless anti-aging solution for dramatically younger looking skin.
The Olay Regenerist launch was held last Nov. 25 at The Loft, Manansala Tower, in Rockwell, Makati City. Olay ambassador Daphne Ose hosted the SkinDeep program during the launch. Dermatologists Dr. Ma. Pia Lagdameo-Leuenbeger and Clarissa Villarama-Cellona, M.D,, FPDS, and Olay ambassadors Miriam Quimbao and Isabelle Diaz Daza were featured at the mini talk show to further discuss the issue of every woman: skin aging.
Skin aging is one of the biggest dilemmas that every woman goes through. Waking up one day to find a line here and wrinkle there is not the best feeling in the world. A lot of women depend on the advanced anti-aging clinical treatments like laser therapy. But not all women are ready to undergo such treatments.
That’s when Olay Regenerist comes into the picture. Women can get the youthful complexion they crave through a laserless option. Regenerist utilizes the science behind laser therapy. Laser therapy is based on our skin’s natural ability to heal itself. The laser beams intensely heat the deeper layers of skin tissue, creating micro-wounds and triggering our skin’s natural wound-healing process. When this happens, the skin cells start producing higher levels of structural proteins such as collagen and elastin, which are also responsible for making skin firmer, plumper, and youthful-looking.
Olay scientists were able to zero in on a single amino-peptide called KTTKS that is potent enough to stimulate the production of structural proteins and trigger a boost in collagen levels all by itself. The modified version of the amino peptide called pal-KTTKS, ensuring that KTTKS effectively penetrates into the skin’s cellular level.
“It’s like Olay Regenerist is talking to your skin cells. Once applied, it signals the skin to start producing more collagen and elastin, resulting in a firmer, smoother and more youthful-looking complexion over time—just like a laser treatment does,?said David Khoo, P&G Skin Care scientist. By harnessing the anti-aging power of KTTKS, Olay Regenerist is able to mimic the healing process that is also triggered to achieve the firming effect of lasers without damaging the skin cells.
Aside from pal-KTTKS, Regenerist’s Amino Peptide Complex contains Carnosine and a potent combination of proven anti-aging ingredients such as Niacinamide (Vitamin B3), Allantoin, Pro-Vitamin B5, Vitamin E and Green Tea Extract to beautifully regenerate skin at the cellular level of the epidermis without clinical treatments.
The newest Olay ambassador, specific to the Regenerist line, was also unveiled at the launch. Tweetie de Leon-Gonzales, one of the country’s finest models, is one of those women looking for a more conventional skin alternative to lasers.
“I don’t have anything against laser treatments. But I am happy that I have another alternative. Olay Regenerist was a gold mine. I really enjoyed using it because it applied very smoothly. It feels velvety on the skin and it finishes oil-free. It’s matte. My skin tone improved. I have less lines. And the most dramatic improvement in my skin is the texture—the clearness and flawless finish—that my skin now has,?Tweety beamed.
The Olay Regenerist range includes the Regenerist Cream Cleanser, Regenerist Regenerating Serum, Regenerist Eye Lefting Serum, Regenerist Regenerating Cream with SPF15, and the Regenerist Night Firming Cream, giving women a complete regimen to get dramatically younger-looking skin. With Olay Regenerist, women now have laserless option to say goodbye to lines and wrinkles.
“I would definitely recommend the whole Olay Regenerist line to enjoy the full benefits it offers. Women who aren’t ready for laser treatments and their costs can try this. I have tried the products myself and my skin is reacting beautifully with them. My skin is visibly in love with Olay!?Tweety concluded.