Oct 29 2015
SanDisk Future Proof Storage Conference – SanDisk Corporation, a global leader in flash storage solutions, today recognized the new LG Electronics (LG) V10 smartphone for delivering next-generation photography and video user experiences.
LG V10 smartphone becomes the first smartphone to meet SanDisk's 'Extreme Photo-Imaging Capabilities' guidelines (Photo: Business Wire)
The LG V10 utilizes SanDisk’s best-in-class embedded storage solution for imaging, the iNAND 7232 embedded flash drive (EFD), and is the first smartphone to meet SanDisk’s guidelines for ‘Extreme Photo-Imaging Capabilities’ (EPIC). The EPIC guidelines were developed by SanDisk for its smartphone original manufacturer (OEM) customers to distinguish exceptional photography and video experiences in smartphones.
SanDisk EPIC is a SanDisk led marketing initiative which strives to foster and proliferate the incorporation of professional-quality imaging capabilities in the mobile ecosystem. SanDisk EPIC guidelines for smartphones are made up of criteria for the entire smartphone system including cameras, hardware, software, applications processors, flash storage and more.
In meeting the SanDisk EPIC guidelines for smartphones, the LG V10 offers a variety of advanced video and professional-grade photography capabilities, including, among others, multi-shot image capture in uncompressed format (also known as RAW) and 4K Ultra HD video recording and playback. These capabilities are enhanced by the storage performance of the iNAND 7232 storage solution used in the LG V10. The iNAND 7232 storage solution is optimized to improve 4K Ultra HD video playback and “frames-per-second” (FPS) speeds during the display of images.
“LG has once again reaffirmed their leadership in smartphone imaging and video with the LG V10, and we are proud to recognize it as the first SanDisk ‘EPIC’ smartphone,” said Christopher Bergey, vice president and general manager of Mobile and Tablet Solutions at SanDisk. “The LG V10 smartphone is an exciting step forward for the SanDisk EPIC initiative. Leveraging SanDisk’s deep understanding of flash storage, digital imaging and the mobile ecosystem, our EPIC marketing initiative is uniquely bringing together ecosystem hardware, software and storage to break new ground in smartphone imaging.”
“An increasing number of our customers rely on their smartphone as their primary device to capture their memories in both photos and video. So, it was critically important to us to give the LG V10 truly exceptional imaging capabilities. We are thrilled for our LG V10 to be the first smartphone to meet SanDisk’s EPIC guidelines,” said Dr. Ramchan Woo, vice president of LG mobile communications. “Working with SanDisk through the EPIC initiative combined our hardware innovation with flash storage in an exciting way. The usage of the iNAND 7232 storage solution enhances the responsiveness of the great camera and video features that we built into the LG V10, resulting in an outstanding user experience for consumers.”
SanDisk EPIC Initiative
The SanDisk EPIC marketing initiative aims to bring together application processor providers, smartphone manufacturers and application developers to create new intelligent smartphones capable of capturing, editing and sharing stunning digital images and amazing videos.
SanDisk EPIC guidelines for smartphones include:
- 32GB1 or higher embedded iNAND 7132 EFD or iNAND 7232 EFD
- 13 megapixel or higher camera
- Full Google Camera2 API
- Android™ Lollipop 5.1+
- Support of RAW image capture, including multi-shot photo capture
- Enables 4K Ultra HD video capture and playback
iNAND 7232 Storage Solution Delivers Best-in-Class Photo and Video Experience
Boasting sequential write speeds of up to 150MB/s, or 1.2 gigabit (Gb)2 per second, the intelligent 64GB iNAND 7232 storage solution used in the LG V10 works with the smartphone’s innovative camera and video features to further optimize the responsiveness of the user experience. The iNAND 7232 EFD features SanDisk’s second-generation SmartSLC technology, a unique, break-through storage architecture that quickly and intelligently responds on demand to mobile users’ changing needs. LG and SanDisk worked closely to test the iNAND 7232 EFD with the LG V10’s advanced camera and imaging technology in a variety of extreme conditions to ensure a fast storage experience when users capture photo and videos.
The responsiveness of the iNAND 7232 EFD also complements the innovative video performance of the LG V10. The LG V10 is the first smartphone to feature Manual Video Mode, which enables users to easily create professional-quality videos by adjusting recording settings such as shutter speed, frame rate, ISO, white balance and focus. The iNAND 7232 storage solution further enhances the video recording and playback capabilities on the LG V10 – in HD, Full HD and even 4K Ultra HD.