Apr 27 2015
The world's largest film technology conference and exhibition, CinemaCon took place this week in Las Vegas. This year's most important cinema technology event was not only dedicated to Hollywood movie releases, the catwalks on the red carpet, or the film and content production companies, but also the cutting-edge high-tech equipment maker's debut at this exhibition.
The leaders in laser display technology; CFG - Appotronics Digital Cinema Technology Co. Ltd (CFG Appo) and Barco both displayed their proprietary ALPD® laser display cinema projectors at this exhibition, which drew prominent attention and applause from theatre owners and projector makers alike.
ALPD® is a disruptive laser technology offering brighter image and substantial cost savings. It significantly enhances 3D film brightness and offers a unique 3D viewing experience. Further, ALPD provides seamless support to polarized 3D systems including high gain silver screens, which enhances the moviegoer's experience in viewing 3D content up to 10 foot lambert on the screen.
ALPD® laser technology has solved the long existing RGB laser related speckle issue, which caused serious image quality and degradation. As a result, ALPD® laser technology offers a speckle free bright image with a cost efficient, reliable and compact design for the projection industry.
"ALPD® laser technology fully supports DCI standard and meets the required color performance, and its color uniformity and contrast specifications outperform all lamp based projectors. In addition the power consumption of the ALPD® laser projection system is 50% lower than Xeon and RGB laser." Thereby making ALPD the leader in industry transformation focused on the replacement of lamp based projectors.
The CEO of CFG Appo, Dr. Yi Li, shared a brief history of ALPD laser technology development during a CinemaCon press conference. It all started in Silicon Valley more than 10 years ago, where a group of scientists led by Dr. Yi Li dedicated themselves to making a breakthrough in the solid state lighting frontier, for replacing lamp based projection system. After several years of tireless efforts they succeeded in developing a laser phosphor light source which is the fundamental technology behind ALPD laser.
CFG Appo leads the cinema world into the laser age
The Chinese film industry is leading the transformation into ALPD laser technology and CFG has been in the forefront of adopting the ALPD laser projectors, thereby giving the Chinese movie goers a head start, who have already enjoyed the crispy images of laser light source for a year. Mr. Lin, General Manager of CFG, sponsored the premiere of "Transformers: Age of Extinction" in June 2014 at China Film International Movie Club of OCT Bay in Shenzhen, China. This year CFG Appo is sponsoring the premier of "Fast & Furious 7" in Lumiere Cinema Beijing with ALPD® laser technology.
During 2015 CFG Appo plans to make retrofit installations at 300 ALPD® laser light modules at selected cinema screens nationwide in China and in 2016, it plans to substantially expand the installation of ALPD® laser technology to 3000 screens worldwide.
The cinema industry experts present at CinemaCon were very impressed by the ALPD® laser project or demonstration, one expert stated that, "ALPD® laser technology is truly a disruptive force for the projector light source, and it outdates other projection light source in just a blink of eye." CFEC, Mr. Lin Ming Jie concurred with the experts opinion and further added that he is very proud of the ALPD technology, which was created and developed in CFG Appo and has brought an enhanced movie experience to Chinese viewers, that could be duplicated in other countries soon.
About THX Ltd.:
Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.
For more information on THX please visit www.thx.com.
About Appotronics:
Appotronics was originally founded in Silicon Valley in 2004 and is headquartered in Shezhen, China since 2010. Appotronics is a prominent global designer and developer of laser phosphor based light module for ultra bright light applications and holds more than 500 patents in the laser phosphor technology area. ALPD® developed by Appotronics has been widely used in various display applications, including the world 1st 100" laser TV introduced by LG electronics in 2013 CES. Appotronics recently developed and introduced the brightest laser phosphor module for digital cinema projectors and is leading the transformation of lamp based cinema projectors to cutting-edge laser phosphor based digital cinema projectors.