Jan 6 2015
Head-up displays with augmented reality is a technology that utilizes much of the windshield as a display area for data and images, is poised to significantly change how drivers see the road. It allows a driver to keep his eyes constantly on the road.
If the driver has to look up from the instrument panel to the road, he is required a second to change eye focus, which can make him travel blindly for quite a few meters. For example if the car is travelling at 120kph and the driver takes his eyes off the road for a second, he travels blindly for 33 meters, which can prove fatal in some cases.
Although HUD can prove to be a very handy feature, its high cost has acted as a major deterrent, limiting its acceptance on a wider scale. A major issue for market acceptance is the bulk of the optics box inside the instrument panel. The prototype optics fit inside a 13-liter container, which needs to be brought down to half. The cost and size of the equipment needs to be reduced to make it a potential mass-market product. The Combiner type HUD, which in contrast to standard HUD utilizes a small plastic screen between the steering wheel and the windscreen, is smaller and significantly more cost-effective than earlier solutions. It could soon appear in small cars from other manufacturers such as Hyundai & Nissan.
The report segments the HUD market based on HUD type (Windshield & Combiner), Application (Premium Cars & Luxury Cars) and Region (Asia-Oceania, Europe, North America & ROW): and revenue ($million) for above mentioned segments. It covers Porter's Five Forces Analysis and value chain of the global HUD market. It contains qualitative data about drivers, restraints, and opportunities presented by the global HUD market.