May 2 2013
theWit, a AAA Four Diamond Hotel in downtown Chicago, announced today the launch of "theWall", a permanent 3D mapping installation that provides immersive visual and optical illusion entertainment at ROOF on theWit, Chicago's premiere rooftop bar and cocktail lounge.
theWall at ROOF, a newly installed digital 3D mapping installation at ROOF on theWit, creates visual and optical illusion entertainment tied to EDM music performances. (PRNewsFoto/theWit Hotel)
Inspired by the convergence of music, art and gaming, theWall's cutting-edge technology not only elevates theWit's guest entertainment experience, but also meets business clients' needs for unique, high-impact corporate events and presentations.
Measuring approximately 20 feet wide by 12 feet tall, theWall features the integration of the most advanced media servers, sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen. Similar technological experiences are mostly exclusive to large-scale, national entertainment productions and broadcasts, and are primarily connected to the most renowned Electronic Dance Music (EDM) festivals. With the introduction of theWall, theWit offers multiple industries the same phenomenal visual engagement for a more personalized audience within an intimate venue.
"By investing in the foremost technology and associated talent to execute theWall installation, theWit has further established its position as an industry leader in connecting the worlds of hospitality and entertainment," said Scott Greenberg , CEO and founder of theWit. "theWall's customized user experience delivers astounding visual capabilities that meet multiple client needs, from musical performances and special events to corporate presentations and product launches, all within a world class city."
A creative team of nationally recognized digital artists is behind the launch and ongoing implementation of theWall. Justin Thompson , who has designed video and LED live show content for nearly ten years and has toured with platinum selling artists, Fall Out Boy and Blink-182 will serve as the artist-in-resident and digital content producer at theWit. Combining expertise with LA-based consultant and artist Dan Block ("DBlock"), who specializes in transforming normal event spaces into dimensional portals, Chicago will be exposed to a newly dynamic nightlife experience.
ROOF has already received acclamations as a world premier rooftop lounge and nightclub and in turn has hosted many of the leading international EDM artists. With the launch of theWall, theWit will heighten its partnership potential with the most prominent electronic music DJs in the world beginning with performances surrounding the upcoming Electric Daisy Carnival in Chicago, and the first ROOF Sundays event hosted by Lil Jon on Sunday, May 26.
In addition, motion picture studios, gaming manufacturers, professional sports organizations, fashion houses and tech corporations are just a few of the industry sectors that theWit will target and attract with theWall. Companies first to use theWall include ABC, Factor Women fashion modeling agency and Virgin Atlantic.
"theWall provides a level of amplified entertainment and corporate technology that is unprecedented in hospitality," says Sharon Trudell , Director of Marketing of theWit. "In addition to elevated musical performances, we look forward to increased partnership opportunities with the numerous businesses and brands searching for a differentiated live experience."
The video mapping wall is the second major renovation at ROOF on theWit since its launch in 2009. In the spring of 2012 an all-glass retractable roof, measuring 30 feet wide and 21 feet tall, was installed at ROOF; the first architectural renovation of its kind in the U.S.