Feb 8 2008
Alps Electric Co. Ltd. and Avnet Electronics Marketing, an operating group of Avnet, Inc. have entered into a global distribution agreement.
Under this agreement, Avnet will distribute the full line of ALPS products, including switches and encoders, sensors, potentiometers, connectors, direct thermal printers, RF and optical devices on a worldwide basis.
Avnet is one of the world's largest value-added distributors of electronic components, computer products and technology services and solutions.
“Avnet, with its innovative and entrepreneurial spirit, coupled with the quality, depth and breadth of its knowledge and business relations, assures customers and suppliers that they have chosen the right partner to accelerate their success,” said Yasuo Sasao, General Manager Strategic Sales & Marketing Operations for Alps Electric. “This expertise combined with ALPS core values will lead to a synergetic success in marketing the growing range of ALPS products across global markets, especially also in adding service values and by creating new customer relationships across all geographies.”
“ALPS understands and embraces the concept of ‘art of electronics’, which results in superior value in the electronic devices they manufacture,” said Tom McCartney, senior vice president of IP&E business development worldwide for Avnet Electronics Marketing. “Together, Avnet and ALPS will work with customers, from the design stage to production and around the globe, to assure products meet their unique needs in a functional and cost-effective way.”