Frost & Sullivan, which offers Growth Partnership Services, has predicted that organic light-emitting diodes (OLEDs) market will take the lead over liquid crystal displays (LCDs) and plasma displays. The latest active matrix OLED (AMOLED) technology used in the OLEDs is one of the major reasons for their increased demand and popularity.
The OLEDs have an edge over the LCDs in having displays that are 5x thinner than those of LCDs. The thinness is mainly due the luminous or self-emissive property of the OLEDs, which eliminates the need for additional backlighting. The OLEDs, with the advantage of this feature, occupy lesser space, consume lesser energy and are economically cheaper compared to the LCDs. The other features of the OLEDs include wide viewing angle and high contrast, which in turn offer high readability and resolution in varying lighting conditions.
Analyzing Global Opportunities in the OLED Market, a research analysis conducted by Frost & Sullivan, has analyzed and reported that the OLED market will grow at a fast pace and reach an compound annual growth rate (CAGR) of 34% in the year 2016.
Nupur Sinha, Research Analyst at Frost & Sullivan, said that emerging end-user applications such as watches, digital cameras, car audio systems, personal digital assistants (PDAs) and cell phones will drive the growth of the OLED market. She also said that enhanced performance and reduced production costs associated with the OLEDs will lead to the emergence of more applications, such as large-display TVs, point-of-sale systems, notebook computers, toys, pagers and games. Sinha added that in order to make an impact in the market, manufacturers of OLEDs must concentrate on lengthening the lifecycle, enhancing the resolution, lowering the pricing and increasing energy efficiency of their products.