POSCO LED and Daewoo International Collaborate to Penetrate Overseas LED Markets

POSCO LED made its entry into the LED market in Japan after it shipped its first order from Pohang on July 21, 2011. The shipment was a combined promotion by the marketing and sales teams at POSCO LED in collaboration with Daewoo International and marks an initial breakthrough achieved by an accord within the POSCO group. The two companies plan to work in tandem in order to strengthen ties and enter the overseas markets.

The range of lighting products developed by POSCO LED has been designed to replace the complete indoor lighting plans of a commercial/office building. Plans are underway in Japan to install LED lighting products which are efficient, consume less power and improve the issues of power shortage; after the country experienced bouts of power shortage after a nuclear reactor accident. The LED products will also benefit office workers as the products help in minimizing eye exhaustion due to reduced glare as well as improve efficiency at work due to stronger illumination.

Completed in March 2011, POSCO LED’s manufacturing plant in Pohang has an annual production capacity of 5 million units. This advantage allows POSCO LED to meet the high market demand for LED lighting products. The plant is equipped with advanced manufacturing facilities to manufacture a wide range of devices that includes indoor LED retrofit devices and industrial LED lighting along with automated quality assurance plants.

The company is also making efforts to enter the European market. It recently sent lighting sample products to an aluminum plant located in Europe.