Ledtech Electronics, provider of LED chip packages, expects to supply about four million LED light bars in fiscal 2011 when compared to its total shipment of nearly six million units in preceding years.
In the past, the company was concentrating on the European and the US markets. Since 2010, the company has changed its strategy and assigned more resources to the Southeast Asian and Chinese markets. The company expects more orders from the new regions. The company also expects that its assembly business, comprising mainstream and low-temperature LED lighting, will represent 70% of its revenues in 2011 and its component business, comprising display, lamp and SMD, will reduce to 30%.
Ledtech has secured orders from Taiwan's convenience stores and hypermarkets, Pepsi and Coca Cola. The company has purchased a land in Guangdong, China in the beginning of 2011 to build its third LED light bar facility. According to industry reports, Ledtech is now purchasing the required patents in specialty lighting and plans to commence mass production in fiscal 2012.