Nov 2 2010
Moser Baer announced that it has unveiled a new, aesthetically designed LCD television. The Ice LCD TV comes in three versions of 24”, 22”, and 20”, and weighs from 4.5 kg to 5.9 kg. The 22” and 20” television models are available in HD Ready format, whereas the 24” model is available in full HD format.
Moser Baer’s CEO of Consumer Electronics and Information Technology, Bhaskar Sharma stated that the company’s latest survey showed that 60% of consumers prefer products that are aesthetically and technologically evolved. Sharma added that the Ice LCD TV is in tune with the existing lifestyle of consumers.
Moser Baer commented that the TV’s support stand and sleek design would appeal in a unique manner to consumers. The TV is available across the company’s distribution networks. The company is an established firm in the consumer electronics and IT peripherals businesses, and is a developer of optical storage media devices.