May 21 2010
The PXL 2000 toy camera, created by James Wickstead Design Associates (JWDA) over 20 years ago and sold during 1987–1989 by Fisher-Price, still continues to be used by movie buffs and filmmakers.
PXL 2000 Camcorder
The film festival PXL THIS 19, featuring films produced using the PXL 2000 toy camcorder of Fisher-Price, will be conducted in Los Angeles on May 20, 2010, at Echo Park Film Center.
This annual festival gathers together ‘Pixelators’ from throughout the globe to witness the work obtained with this plastic video camcorder PXL 2000 that records images and sound directly onto audiocassettes. Licensed to Fisher-Price and incorporating numerous patents, the PXL 2000 was – back then – an easy to use, cost-effective and lightweight camcorder.
Even though the camcorder became outdated, with its targeted consumers of 10–16 year olds the product still empowered independent artists. Contemporary filmmakers including Orson Welles and Michael Almereyda (Another Girl, Another Planet; Hamlet; Nadja) have been using the PXL 2000.
James Wickstead Design Associates is known for taking innovative approaches to product development and design. Vettest blood chemistry analyzer of Idexx Laboratories, the PXL 2000 and the Black & Decker vegetable steamer are testaments to the company’s commitment to design.