Oct 31 2009
On One of the Biggest Sports Days of the Year, the Trailer Debuts on the World’s Biggest Video Display…While Millions of Football Fans Watch It at Home!
Rendering of Dallas Stadium Avatar event
On November 1, one of the biggest sports days of the year (with key NFL match-ups + Game 4 of the World Series), the AVATAR trailer will get the world’s biggest live trailer viewing when it debuts on the world’s largest video display -- Cowboy Stadium’s Diamond Vision Screen – while millions of football fans watch it at home.
FOX Sports will take the entire country viewing FOX NFL SUNDAY, America’s No. 1 NFL pre-game show, to Arlington, Texas and the new Cowboys Stadium, where the three minute and thirty second trailer will play live from the enormous Mitsubishi Electric Diamond Vision screen. The crowd attending the Cowboys-Seattle Seahawks game will experience the AVATAR trailer live just minutes prior to the noon (Central) kickoff between the Cowboys and Seahawks, on the enormous, four-sided, high-definition screen that hangs above the Cowboys Stadium playing field. At the same time, millions of others watching FOX NFL SUNDAY will see the trailer on-air – making it the largest live motion picture trailer viewing in history.
In addition, throughout the day ninety-second AVATAR commercial spots will air on all regional games carried on the Fox affiliates, the national game on Fox, and the World Series on Fox.
AVATAR opens in theaters everywhere December 18.