Oct 27 2009
Organization to establish and promote quality control for CFLs includes national lighting associations in Asia and most influential lighting manufacturers in the world
PureSpectrum, Inc. (Pink Sheets: PSPM) president and CEO Lee Vanatta will join other founding members of the Asia Lighting Compact at the Hong Kong Lighting Fair on October 29 to celebrate the establishment of an organization intended to articulate and promote quality control for Compact Fluorescent Lamps (CFL) in Asia.
Initially introduced at the Asia Clean Energy Forum in 2008, the Asia Lighting Compact (ALC) is sponsored by the United States Agency for International Development (USAID) and the Asian Development Bank and is the standard-setting organization for lighting in Asia. The current activities of the ALC include administration and promotion of a quality guarantee system for CFLs in Asia and the operation and maintenance of the Asia Quality Registry, an online system for reporting and tracking of high quality energy efficient lighting products. In September, PureSpectrum signed a memorandum of understanding to join leading lighting manufacturers such as GE, Philips and OSRAM/Sylvania as a founding member of the ALC.
During the Hong Kong International Lighting Fair, PureSpectrum will be formally recognized as a founding member of the organization and a primary supplier of high quality, high performance lighting products. Additionally, Vanatta will participate in the ALC membership meeting and media appearance to continue the process of shaping and promoting lighting policy and quality standards in Asia.
“Being a part of the Asia Lighting Compact is a tremendous opportunity for PureSpectrum to influence the future of lighting in Asia,” Vanatta said. “We are also grateful for the opportunity to make connections with some of the most important people and organizations in the Asian lighting industry as well as members of organizations from around the world that believe in identifying high quality, high performance energy efficient lighting products. As a company that expects to its products to be globally relevant, we feel strongly that being a member of the ALC will benefit our company on many levels and enable us to be an integral part of the transition to energy efficient lighting in Asia.”
PureSpectrum’s membership in the ALC was fostered by the company’s international marketing partner, Global Initiatives, and Global Initiatives’ managing director Ken Lane said his goal during the trip to Hong Kong is to introduce PureSpectrum’s brand and products to critical audiences such as suppliers, distributors, buyers and retailers in the region.
“The focus of the ALC is going to be on CFLs, but by making connections for PureSpectrum with executive management representatives and governmental agencies we are creating a platform for the company’s products to become a staple in Asia,” Lane said. “Attending this show is a great opportunity for important decision makers in this region of the world to become more familiar with the PureSpectrum name, and it also presents the company with the possibility of gaining access to and further understanding the bidding process for large international projects. By virtue of the relationships that will be built during this show and being a member of a powerful organization like the ALC that will exercise influence on which lighting companies and products are accepted in Asia, PureSpectrum is building a platform for high volume international sales.”