Nov 24 2008
Recent enhancements to the Electroluminescent panel removes the need for a bulky battery pack, it simplifies and streamlines the manufacturing process and provides the end user with a better, easier to use product. Any surface now has the potential to accommodate a small scale advertising message that can broadcast complex designs both energy-efficiently and continually for over 25,000 hours with very little maintenance.
Electroluminescent technology is based on the emission of light by a phosphor layer which is exposed to an electric field. It boasts low power consumption and is one of the most energy efficient lights to exist using around 80% less electricity than other light sources. Previously, to fix the EL unit to an item would require some modification to the item's surface in order to conceal the power pack. By creating a single unit incorporating a power source the EL panel can now be easily attached to any hard or soft material such as plastic, metal and wood and fabric.
Scalable, flexible and reactive
EL display panels are completely scalable from the outdoor billboard to an animated panel that is fixed to a T-shirt or cap and can be produced to be heat, light, sound or movement reactive; a promotional message that can react and animate depending on external factors. EL displays are not limited by size or shape and can be completely customised to provide a hugely diverse range of displays. Both light weight and eye-catching EL technology lends itself perfectly to advertising and promotional clothing as the wearer effectively 'broadcasts' a branded message. Other key uses include portable signage and clothing for emergency and medical services and officials who need to be visible at events.
Tom Tranter, Director of Anokimobi Ltd, the UK Company involved in co-developing the integrated unit, explains, "As a product design company specialising in bespoke promotional products we have found EL technology to be a perfect and adaptable tool for high-visibility promotional messages both large and small scale. Anokimobi has been working with EL technology for almost 5 years and this new development means that a panel can be applied to almost anything, a bag, cap or even a front door could potentially be a small scale advertising space. With its energy efficiency and lower unit cost there are no barriers to its potential applications".