Polaroid Launches New Polaroid Snap Touch Instant Digital Camera for Today’s Digital User

Instant photography has been at the heart of the Polaroid brand for nearly 80 years, and today it is reimagined with the Polaroid Snap Touch instant digital camera. With the Polaroid Snap Touch, Polaroid is able to offer the traditional instant photography experience it’s known for with new features specifically aimed at today’s digital user. The Polaroid Snap Touch follows in the footsteps of the highly successful first generation Polaroid Snap. The new model is now available for pre-order with several new features that makes sharing even easier and more fun than before.

“As the original pioneers of instant photography, we at Polaroid have been dedicated to bringing products to market which fit our brand DNA of instant gratification, sharing, and fun throughout our history,” said Scott W. Hardy, President and CEO of Polaroid. “Today, we’re focused on designing products which meet the needs of modern consumers, but still trigger the emotional response of our legacy Polaroid cameras. There’s no better example of this than the Polaroid Snap. The instant digital camera boasts a fun and exciting design that’s unlike anything else on the market, and we’re incredibly excited to debut its successor, the Polaroid Snap Touch, at Photokina 2016.”

Snap, Print and Share

Taking the Polaroid Snap to the next level, the new Polaroid Snap Touch incorporates a wide range of updated features for an enhanced instant experience. Updates include the addition of a 3.5” LCD touchscreen for framing shots and navigating the camera’s menu, a new and improved 13 megapixel CMOS sensor for higher-quality images as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB) to allow for sharing later.

Integrated within the Polaroid Snap Touch is a printer which uses ZINK^® Zero Ink Printing Technology. This gives consumers the ability to capture and instantly print full-color, 2x3” photographs, all at a significantly lower cost than traditional instant film prints. Of course the new Polaroid Snap Touch is ideal for today’s selfie shooters thanks to a self-timer and the addition of a fun selfie mirror that ensures the user is framed perfectly in the shot. Additionally, the instant digital camera offers three color modes—black and white, color, and vintage sepia—with the option to print with or without the iconic Polaroid Classic Border Logo.

Bluetooth Enabled for Even More Versatility

Thanks to Bluetooth connectivity and integration with the Polaroid Print App, users are no longer limited to just printing photos captured by the camera itself.  Using Bluetooth and the app, users can now pair the Polaroid Snap Touch with other devices such as smartphones and tablets to transform the device into an instant photoprinter. The app, available free for iOS and Android, will also give users the ability to edit and enhance images saved on other mobile devices using a number of creative filters, digital stickers, effects and controls, and then print via the Polaroid Snap Touch. Exploring the Polaroid Print App allows users to unlock trophies and other fun hidden features. No matter what device their images are taken with, they’ll be able to share the fun with their own creative flair.

The Polaroid Snap Touch was designed in partnership with renowned design firm, Ammunition, the studio that was also behind the Polaroid Zip instant photoprinter and Polaroid Cube and Polaroid Cube+ lifestyle action cameras. With the Polaroid Snap family of instant digital cameras, Ammunition created a sense of continuity between classic Polaroid cameras and current Polaroid products. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer brands including Adobe, Beats by Dre, Square, Lyft, and Williams-Sonoma.

ZINK Zero Ink^® Printing

Also debuting at Photokina is the Polaroid rainbow border 2x3” premium ZINK Paper^®. The camera’s ZINK-enabled printer uses heat to activate and colorize cyan, yellow and magenta dye crystals embedded in the paper. The result is full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner. The latest version of ZINK Paper features five fun, brightly colored borders reminiscent of the familiar white Polaroid Classic Border Logo the brand is famous for. The colored border will automatically appear around the image after a photo is printed. In addition to the new Polaroid Snap Touch, the Polaroid rainbow border 2x3” premium ZINK Paper is compatible with the first generation Polaroid Snap and Polaroid Zip instant photoprinter.

ZINK 2x3” photos print in just under a minute so consumers can instantly share the photo with their friends and family. Additionally, ZINK Paper is adhesive backed so the photo can be used as a sticker as well.