May 15 2015
NanoLumens, a leading manufacturer and marketer of visualization solutions, today announced the installation of the world’s first native 4K 2.5MM display at the newly redesigned Telstra Customer Insight Center (CIC) in Sydney, Australia.
NanoLumens 4K 2.5MM display installed in the Telstra Customer Insight Center in Sydney, Australia.
Spanning 3600 square meters over the second level of Telstra’s office in Sydney’s Central Business District, the new center houses a 300-person auditorium, workshop and collaboration spaces, partner pop-up installations, a restaurant, and many hands-on technology demonstration areas featuring state-of-the-art business solutions.
Andy Bateman, Director of Segment Marketing at Telstra, explained that the new center was designed to bring together leading-edge technologies, innovations and insights to shift customers’ expectations of what’s possible in their business. “We develop deep, consultative relationships with our customers to deliver value that goes well beyond sales of products and services. The types of solutions that will drive growth and productivity for our customers are abundant, but rely on bringing together the right mix of partners, designers and system architects. The Customer Insight Center is about bringing all those elements together and co-creating the right solution to give our customers a competitive advantage.”
NanoLumens worked with its regional sales representative, Digital Place Solutions (www.digitalplacesolutions.com), and Portland, Oregon-based design firm Downstream to achieve the goal of realizing a digitally intimate experience through the creation of three unique digital connection zones. The zones consist of a 300-seat auditorium whose focal point is the NanoLumens NanoSlim Engage 2.5MM native 4K display. The 7.5-meter X 7.5-meter display — nearly 25 feet square — is the very essence of digital intimacy, bringing incredibly high resolution images into the theater. That theme is extended to the center’s Partnership Hub — a Stonehenge-like assembly of three 4.5-mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) that go from floor to a reflective ceiling and create an immersive space where product and services solutions take on both intimacy and immediacy.
The center’s Insight Ring, which uses a 1.87m x 7.34m NanoCurve display in 4.5MM pixel pitch, accomplishes this immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the center’s newly created visitor reception area to convey at once a sense of intimacy and openness.
“Based on our unique abilities and expertise in custom visualization solutions, NanoLumens was able to deliver a complete visual solution at the highest level of design and reliability, while staying true to the customers vision,” noted Almir DeCarvalho, NanoLumens Vice President of Strategic Accounts. “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater Wall — the first 2.5MM LED display capable of receiving a true 4K signal.”
NanoSlim Engage is designed to allow customers to engage their audiences up close and personal. The new high resolution, large-scale visualization solution from the industry leader in visualization solutions comes backed by an unprecedented corner-to-corner six-year warranty and is designed to serve as the ideal display solution for board rooms, command and control centers, and other areas where clear and up-close viewing is required. It is also the first LED display solution able to be both front installed and front serviced. The installation at Telstra marks the first time that this solution has been installed in a customer environment.