Apr 16 2010
A new energy saving light bulb is about to be launched in New York in a promotion that has the potential to save enough electricity to power Yankee Stadium for ten years.
Ecospiral light bulb
Duane Reade and the New York State Energy Research and Development Authority are teaming up with New Zealand company Energy Mad to launch the new Ecospiral® energy saving light bulb on April 17, 2010.
"We are very pleased to be the first to offer Ecospiral light bulbs to New Yorkers," said Joe Magnacca, Chief Merchandising Officer, Duane Reade. "Not only are we helping our increasingly eco-conscious customers do what's right for the environment, but at the same time we are saving them a little 'green' by helping to lower their electric bills."
Ecospiral light bulbs, which use up to 75% less electricity than regular incandescent bulbs, will be offered at the discounted price of five bulbs for $10 in more than 250 Duane Reade stores in metropolitan New York. Each New York home that replaces five regular light bulbs with the Ecospiral bulbs can save $980 in energy costs over the life of the Ecospiral bulbs. Energy Mad estimates that this may help New Yorkers save enough electricity to power Yankee Stadium for 10 years.
The Ecospiral bulbs last 15 times longer than standard bulbs, and three times longer than ordinary energy-saving bulbs. The Energy Star-approved Ecospiral bulbs are also notable for their ultra-low mercury content in its safest form.
"Energy Mad exemplifies the kind of innovative companies that are thriving in New Zealand and have products that are ideal for the U.S. market," said Brooks Miller, Trade Commissioner for New Zealand Trade & Enterprise, who also represents the organization's Beachheads program in New York City.
"New Zealand Trade & Enterprise was pivotal to penetrating the U.S. market," noted Energy Mad's North American General Manager Steven Miller. "We wouldn't be on the cusp of this exciting energy-saving project in America without the counsel, support and connections of the Beachheads program."