Shelton Group has been selected by Toshiba International Corporation (TIC), an innovator of solid-state lighting. Shelton will serve as an agency of record to host a massive marketing campaign, thereby actively commercializing TIC’s innovative LED lighting products in the U.S.
Toshiba is one of the leading global LED lamp manufacturers and lighting companies. However, the markets of North America are not familiar with Toshiba LED Lighting. With integrated skill and knowledge in lighting and LED display technology for computer monitors and televisions, Toshiba anticipates launching its extensive portfolio of LED lighting products in the U.S.
Shelton Group is a dynamic agency with extensive expertise and achievement in commercializing green products to elite consumers. This motivated Toshiba to make the selection choice.
The Vice President, Product and Marketing, for Toshiba Peter DallePezze said that the company selected Shelton as the ideal partner due to its ability to market the products by promoting the significant features of the products to the mainstream market. In addition, it ensures the development of competitive position, retail initiatives marketing strategy, and brand communications of Toshiba.
Toshiba LED Lighting’s strategic brand efforts in North America such as online marketing, advertising, trade shows media outreach, package design, and retail promotions will be led by Shelton.
According to the CEO and Founder of Shelton Group, Suzanne Shelton, its services for Toshiba, a renowned brand for performance, quality, and technology, will enable to bring developments and advancements in the lighting category and improve consumer behavior, thereby increasing the sales for Toshiba.