Carl Zeiss, a leading provider of optical solutions, is branding a lens and screen cleaning kit for the Lions Clubs International Foundation, the official charitable foundation of Lions Clubs International, the world’s largest service club organization. The kits include ZEISS lens cleaning solution, ZEISS lens cleaning cloth, ZEISS pre-moistened towelettes and informational material about cleaning lens.
Starting April 2011, lens and screen cleaning kits are now available for purchase in the United States and Germany through Lions clubs. A portion of the proceeds will be used to support the foundation’s vision care activities. These kits were designed and produced in conjunction with Nanofilm, an Ohio-based nanotechnology company specializing in advanced coatings and care products for optics.
Michael Kaschke, President and CEO Carl Zeiss AG stated “Carl Zeiss is pleased to join forces with the Lions Clubs International Foundation, known worldwide for its blindness prevention activities, and we are proud our company could play a role in their vision campaign.”
The Lions Clubs International Foundation runs a number of sight initiatives, including its SightFirst Program, to fight blindness and vision loss. Since SightFirst began in 1990, the program has helped to save the vision of more than 30 million people across the globe. Its projects help create eye care systems that provide high-quality, sustainable services.