Samsung Marks Record Sales of DID Panels in April 2010

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, is strengthening its leadership in the fast-growing Digital Information Display (DID) market with its innovative lineup of ultra-slim bezel and specialized LCD display products for applications in video walls, digital signage and outdoor advertisement.

Offering the most diverse lineup of DIDs on the market, Samsung achieved an industry record sales of 100,000 DID panels in April 2010, according to company sales numbers, further expanding its leadership in the market.

“Beyond TVs, Digital Information Displays are a major next-generation growth engine for the LCD industry with applications in digital signage and e-boards,” said Yoonho Kwon, vice president of strategic marketing at Samsung Electronics’ LCD Business. “By introducing a diverse lineup featuring specialized products, Samsung will continue to strengthen its industry leadership and maintain our market share of 50 percent of the overall DID market.”

Since it first introduced DID solutions in 2006, Samsung has pioneered the growth of the market and became the first company to surpass 1 million units in accumulated sales in February 2010.

According to market research firm DisplaySearch, the overall market for DID is forecast to expand to more than fourfold over the next six years, from 2.23 million units in 2010 to 9.09 million units in 2016. Samsung’s market share in LCD DID panels, which make up a majority of the DID market, reached 41.9 percent in 2009 with 463,000 units sold, and is forecast to expand to 48.8 percent this year, according to DisplaySearch.

Behind these industry milestones is Samsung’s technological leadership, diverse range of display solutions, and manufacturing excellence. Samsung has introduced a variety of specialized DID panels to meet customer needs including panels ranging from 32 inches to 82 inches, ultra-slim bezel displays and super-wide screen proportions.

Pioneering new opportunities for large video walls, which combine multiple DIDs, Samsung’s ultra-slim bezel panels have the world’s thinnest frame at just 7.3 mm, a quarter that of conventional products. Samsung’s 46-inch panel delivers natural picture quality even in multi-monitor mode without splitting the displays.

Samsung is supplying ultra slim bezel panels to more than 50 major corporate customers globally for use in video walls installed in police stations, fire stations, meteorological facilities and military command centers, as well as shopping malls as information boards and display advertisements.

Samsung’s technological leadership in LCD manufacturing has also allowed the mass production of 4:1 aspect ratio super-wide panels, offering an alternative to conventional proportions of 4:3 or 16:9. With a 4:1 aspect ratio, the company’s 43-inch super-wide panel offers an innovative display solution for that makes signage in subway stations, airports, shopping malls and schools, further expanding opportunities for growth in the DID market.