May 12 2010
Digital Ally, Inc. (NASDAQ: DGLY), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial security applications, today announced the planned introduction of its new handheld LaserAlly LIDAR System for vehicle speed detection.
Often referred to as "laser," LIDAR is an acronym for LIght Detection And Ranging, a technology that allows police and other law enforcement officers to pinpoint the speed and direction of a vehicle in single or mutli-lane traffic. LIDAR speed detection systems differ from RADAR systems by using light waves, instead of radio waves, to measure speed. LIDAR systems also have a much narrower beam, which allows the operator to accurately identify a speeding vehicle in highly congested traffic.
"LIDAR systems have been used in the law enforcement industry for a number of years, and the technology is recognized and accepted by courts as an accurate means of detecting vehicle speed," stated Ken McCoy, Vice President of Sales and Marketing at Digital Ally, Inc., who has sold both RADAR and LIDAR systems during his career. "LIDAR has continued to gain market share against RADAR as traffic congestion has increased, thereby making it more difficult to rely upon RADAR in many circumstances. Because speeding is one of the leading causes of death and serious injuries in traffic accidents, Digital Ally believes the LIDAR market will continue to grow as law enforcement agencies seek more effective ways to identify drivers exceeding legal speed limits. Currently, there are only four U.S. manufacturers of law enforcement LIDAR devices for speed detection."
"Our decision to enter the Speed Detection market was an easy one. Most of the members of our domestic and international sales organizations have sold LIDAR and RADAR in the past, and several of our inside sales associates have years of experience with speed detection products. Thus, we will introduce our new LaserAlly with a very experienced sales team, supported by Digital Ally's brand name and excellent reputation for quality customer service."
"Speed detection products are sold to the same customers that purchase our Digital Video systems, which will allow our sales organization to leverage its capabilities through an expansion in the Company's law enforcement product line," continued McCoy. "Given our team's experience in selling speed detection devices, we believe that our impact upon the marketplace will be meaningful and should be followed by further gains in market share. Our plan is to introduce the LaserAlly to customers this summer at various trade shows, through trade publications, and by hosting customer demonstrations. Production is scheduled to commence before the end of this year's third quarter. Our LaserAlly system is currently undergoing tests that should allow it to be included on the International Association of Chiefs of Police ("IACP") Consumer Products list."
LaserAlly is small, lightweight and well-balanced, and it offers several feature enhancements relative to currently available competitive products. "To insure that Digital Ally's entry into the Speed Enforcement LIDAR market offers the most advanced technology, highest accuracy and best performance, we have partnered with DragonEye Technology, LLC and its President, Scott Patterson," added McCoy. "Scott is well known throughout the industry and has been involved with the design of LIDAR systems for over 20 years. We know of no more experienced and qualified partner than Scott and his design team, when it comes to LIDAR, Laser and other optics product development."
"A primary strategic objective of Digital Ally involves the introduction of new leading-edge products to the law enforcement community and our expansion into new markets," observed Stanton E. Ross, the Company's Chief Executive Officer. "We believe that our introduction of speed detection products will expand the Company's worldwide 'addressable market' significantly. LaserAlly will join our other new products scheduled for introduction later in 2010, and we expect the new LIDAR system to have a significant impact upon annual revenues in 2011 and beyond."