Sep 2 2015
TCL, its subsidiary CSOT, and QD Vision have collaborated to develop a television that produces over 90% of the Rec. 2020 color gamut standard for UHD displays. This advancement is made possible by the unique design of QD Vision’s Color IQ quantum dot technology, the leading wide color gamut technology in the market today. The demonstration television will be on display in the TCL booth at IFA, Booth 102, 21 hall.
TCL, its subsidiary CSOT, and QD Vision have collaborated to develop a television that produces over 90% of the Rec. 2020 color gamut standard for UHD displays.
The ITU-R BT. 2020 UHD TV standard, or “Rec. 2020,” includes a color gamut almost twice the size of today’s industry standard, enabling displays to show millions more colors than today’s UHD or 4K displays. There are currently no commercial displays capable of displaying the entire Rec. 2020 color space.
Quantum dot technology is generally considered to be the only commercially-available path to the next-generation standard. QD Vision’s unique edge-lit approach is best suited for widespread commercial adoption of the full Rec. 2020 standard because of its unique combination of efficiency, reliability, spectral purity and cost structure.
“Our customers deserve the very best color viewing experience, and we are very proud of how this collaboration between TCL and QD Vision demonstrates the promise of wide color gamut technology in televisions,” said Alex Xiang, Chief Operating Officer, TCL Multimedia. “Our TCL H9700 series is strong proof that consumers can have superior color and performance at a competitive price.”
“QD Vision is leading the charge with Rec. 2020 in China and around the world, and we are honored that TCL and CSOT have partnered with us to show the power and impact of next-generation wide color gamut performance in a TCL-branded television,” said Matt Mazzuchi, Vice President of Market and Business Development, QD Vision. “We are on a clear path to achieving the full Rec. 2020 standard, and we look forward to our continued work and expanded relationship with TCL.”
Achieving Rec 2020 with Quantum Dots
Rec. 2020 will transform the colors we see in next generation displays. Surpassing the Rec. 709 standard approved in the late 1990s, Rec. 2020 will increase the color gamut by approximately 90%. The recommendation also specifies a 10- and 12-bit color bit depth, which could ultimately produce a digital color palette of up to 68 billion colors. QD Vision’s Color IQ quantum dot technology is spectrally pure, tunable and commercially affordable, making it the only wide color gamut technology with a commercially viable path to Rec. 2020.
About TCL Multimedia
Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solution to customers. According to the latest DisplaySearch figures, the Group ranked No. 3 in the global LCD TV market with a market share of 6.0% in the first quarter of 2015 and ranked No. 3 in the PRC LCD TV market with a market share of 15.8%.
For more information, please visit its website: http://multimedia.tcl.com